Be inspired by the power of flowers with THE CUT and discover exclusive interviews from FLOWERBX’s favourite muses, the latest How-To videos on the art of arrangement and our most memorable tablescapes for the ultimate in home and event décor.

CHOOSE YOUR

TULIP

A floral classic, reimagined in four ways. From dutch to double, and parrot to fringed, there's so much more to tulips than you think. Take your pick from our line-up you'll love.

DINING WITH

WHITNEY BROMBERG HAWKINGS

As 2022 draws to a close, we join FLOWERBX founder and CEO, Whitney Bromberg Hawkings, to hear how she'll be ringing in the new year in style. Expect good food, great friends, and – of course – plenty of flowers.

DINING WITH

JUAN SANTA CRUZ

On the hotly-anticipated launch of his New York opening, we caught up with Juan Santa Cruz - designer, restaurateur and founder of the Santa Cruz Co - on creating the ultimate dining atmosphere. From what’s on the menu to setting a table fit for Fashion Week, we talk cocktail hour, interior etiquette, and those all-important floral details.

HYDRANGEA

CARE GUIDE

Have you heard? Hydrangeas are back. Bigger and even better than ever, we have carefully curated a guide to help you showcase every stem. From care advice to styling tips, grab attention from now until autumn with this floral wonder.

PEONY

CARE GUIDE

There is no doubt about it; everyone simply loves peonies. Perhaps it is their array of tonal pink hues, ranging from deep raspberry to almost-ivory, or their spring-like sweet scent - a constant reminder that summer is on the horizon. Whatever your reason for adoring them, there is nothing more important than keeping them looking at their best throughout their fleeting yet magical season. Read on for all you need to know, from our favourite care tips to finesse your peony prowess, to which varieties you should shop before your time is up for another year.

INTERNATIONAL

FRIENDSHIP DAY

After a year and a half of not being able to see friends, reconnecting may look and feel slightly different, whether they've been self-isolating or on the frontline, but friends are one of the most important sources of emotional support and nothing, not even a global pandemic, can take away the ties of a solid friendship. With this in mind, commemorate them this International Friendship Day with our exclusive flower offer you can both enjoy as a reminder of your inimitable bond with one another.

INTERNATIONAL

WOMEN'S DAY

In celebration of International Women's Day, we've asked seven of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

DINING WITH

SOFIA BARATTIERI-WEINSTEIN

As an authority on all things fashion, décor and lifestyle, Sofia's party tips and delightful tulip tablescape are sure to inspire you to create your very own version of the perfect dinner party.

DINING WITH

ALICE NAYLOR-LEYLAND

We are pleased to launch our “Dining With” editorial at the peak of the holiday entertaining season with hostess extraordinaire, Alice Naylor-Leyland in conjunction with the launch of her boxed table sets which make her magical tablescapes easy to order for your own holiday entertaining.

FLOWERBMB

VANESSA KINGORI

As the Publishing Director of British Vogue, Vanessa Kingori MBE is a trailblazer in the fashion industry and an inspirational force in the publishing world. We sat down with her to chat about her love of white flowers, and her childhood memories of hibiscus from her upbringing in the Caribbean.

FLOWERBMB

MELANIE HUYNH UTZMANN

A long-standing fixture on the Paris fashion scene and Vogue Paris veteran, Melanie Huynh Utzmann wears many hats with flair; from fashion editor, to consultant, entrepreneur, mother and wellness devotee.

FLOWERBMB

VERONIKA HEILBRUNNER

An affirmed street-style star known for her unique approach to fashion, Veronika Heilbrunner has long been a source of inspiration to editors, designers and women around the globe, and the perfect choice for our spring FLOWERBMB.

FLOWERBMB

CLAIRE THOMSON-JONVILLE

Scottish-born Claire Thomson-Jonville’s insouciant style makes her an enviable incarnation of Parisian elegance, and the perfect choice for our latest FLOWERBMB.

FLOWERBMB

MARTHA WARD

With her English rose beauty, beaming smile and eclectic dress sense, it’s no wonder we chose style maven, Martha Ward, to be our latest FLOWERBMB.

THE HOT PINK

TABLE SET

Our latest tablescape is a feast for the senses in striking hues of crushed magenta, hot pinks and fuchsia-coloured flowers that will create a vibrant tone for your dinner guests, before the Autumn nesting officially begins.

JUNGLE FEVER FOR

LOUIS VUITTON

FLOWERBX creates unforgettable floral magic for Louis Vuitton in what is arguably one of the most beautiful landmarks in the world: Le Château de Versailles.

FLOWERBMB

JULIE DE LIBRAN

FLOWERBX visits Julie De Libran at her incredible home tucked away in an idyllic courtyard in the fashionable St. Germain quarter to find out the flowers that define her very chic and very Parisian taste.

THE GREEN

TABLE SET

Vivid green flowers and luscious foliage make up our next tablescape scene, ideal for one last summer send-off, complete with FLOWERBX’s signature Bailey Bud and Windsor vase collections.

DAHLIAS

3 WAYS

Whether dressing up your living room or for a quick stylish fix before your guests arrive, we have the solution with our collection of new season dahlias. Follow our simple how-to steps on how to cut and arrange the textural Cosmopolitan dahlia in a pleasing pop of pink, using three key vase styles.

FLOWERBMB

HIKARI YOKOYAMA

Inspirational in every sense of the word, this month’s FLOWERBMB, Hikari Yokoyama, is the elegant entrepreneur and art consultant who floats from the worlds of art, fashion, philanthropy and business with enviable grace.

THE SUMMER GARDEN

TABLE SET

Tonal, textural pink hues, clear glassware and our elegant Bailey Bud and Windsor vases complete the FLOWERBX Summer Garden table set and provide a rich and enchanting backdrop, for dining with a difference.

FLOWERBMB

TEO VAN DEN BROEKE

This month’s FLOWERBMB is a fixture on the front row during Men’s Fashion Week and is luckily as passionate about flowers as he is about style. The dashing Teo van den Broeke is the Style and Grooming Director of British GQ and here he opens up on the emotional and sentimental role that flowers play in his fashionable and floral life.

SNAPDRAGONS

3 WAYS

The next in our video series features the perennial snapdragon, a dramatic, tall flower with wild splashes of colour in its bell-shaped petals. Watch the video and discover how to make the most of this quintessentially English flower, styled three ways.

BIRLEY IN

BLOOM

Mayfair was brought to life this week by FLOWERBX with the arrival of RHS Chelsea Flower Show. An explosion of florals dramatically transformed the Birley stable of Mayfair clubs and restaurants into a spectacular display of summer’s most resplendent flowers.

THE PEONY

TABLE SET

Set a romantic tone at dinner parties and summertime soirées with the enchanting FLOWERBX Peony table set.

WHITE WINDSOR TABLE

FOR SIX

No dinner party would be complete without fine tableware and striking foliage to set the ambience. Showcase all-white opulence for your evening with the FLOWERBX Windsor set and make a lasting impression amongst guests.

FLOWERBMB

CAROLINE ISSA

Magazine publisher, Fashion Director, Editor-in-Chief, sartorial style icon, designer, entrepreneur... there are few things that May’s FLOWERBMB, Caroline Issa, can’t do.

DELPHINIUM

3 WAYS

FLOWERBX has curated three easy videos with tips and tricks on how to arrange one of the season’s most beautiful flowers, the delphinium, using three key vase styles.

FLOWERBMB

CHARLOTTE OLYMPIA DELLAL

Charlotte’s line of shoes and accessories are coveted by the likes of Beyonce, Kate Moss, and Lady Gaga among legions of other fans, which is no wonder as her eponymous brand evokes unparalleled glamour. Here Charlotte opens up her West London family home and gives us a glimpse into her very fashionable and very warm floral life.

FLOWERBMB

JULIA RESTOIN ROITFELD

There is no sexier, chicer or more romantic pick for our February FLOWERBMB than French-born, New York based Art Director, Model, Mother, Muse, and genuine, bonafide BOMB - Julia Restoin Roitfeld.

FLOWERBMB

ERIC UNDERWOOD

Meet the preternaturally graceful and exquisitely talented Eric Underwood - this month’s FLOWERBMB. Eric was previously the soloist with the Royal Ballet but now focuses his time as a Choreographer and working on fashion based projects (while always stopping to smell the flowers).

FLOWERBMB

SABINE GETTY

This elegant and ever-inspiring Swiss-born, Lebanese-Egyptian jewellery designer, model, mother and muse demonstrates here enthusiasm and passion for life with her effervescent flower preferences.

FLOWERBMB

ADAM BEAUMONT BROWN

Beaumont-Brown is an enduring floral muse for FLOWERBX and inspires with his studied simplicity and fearlessness with flowers.

FLOWERBMB

ERIN O'CONNOR

Our first FLOWERBMB is the iconic, London-based floral muse and extraordinary beauty, Erin O’Connor MBE.