In celebration of International Women’s Day, we have asked our eight most inspirational floral friends to share their most important life lessons with us.

As Executive Group president at The Estée Lauder Companies, Jane Hertzmark Hudis oversees a number of the beauty industry’s most exciting brands including Estee Lauder, La Mer, Bobbi Brown, AEIRN, Origins, Aveda, Bumble and bumble, Dr.Jart+ and Do The Right Thing. We are pleased to sit down with Jane to hear her story as well as her advice and insight on business, family and the importance of Women Supporting Women.
Monica Vinader

Jane Hudis

Advice for women starting their careers?

Find your passion. If you love what you do and do what you love, you are likely to succeed.

What has been your most pivotal career moment?

When I was given the opportunity to run the venerable Estée Lauder brand years ago, I was able to build upon its heritage to create its modern future. Today the brand is thriving.

Your leadership style in one word:


What would you like your leadership legacy to be?

That I’ve led with heart and passion, and that I have brought great women with me along the way.

How do you balance your work and life? Is this important?

What is important is focusing on being fully present and doing your best in each moment — whether that is for your family, your career or importantly, you.

Secret work weapon:

I’m an eternal optimist.

Favourite quote:

From Mrs. Estée Lauder, of course: “I didn’t get here by wishing for it or hoping for it, but by working for it.”

“Take new risks, try new things and travel the world”


What do you hope for the future of women in business?

A world where all women are fully supported to bring their best selves to all that they do – work, home and life.

An inspiring book you would give to another woman:

My truly favorite book is from childhood and it’s called “I Like to Be Me.” There’s nothing better than being your authentic self. I would also strongly recommend Leonard Lauder’s new memoir, “The Company I Keep: My Life in Beauty."

Zoom background accessories:

Gorgeous, fresh flowers from FLOWERBX.

Your personal mantra:

“Do the thing that counts, and then don’t count it.”

What has been your biggest challenge in being a woman in business?

My biggest challenge, and blessing, in life has been raising my children.

Heels or flats:

Flats now... heels Fall 2021.

If you were a flower, what would you be, and why?

A white magnolia — symbolizing femininity, perseverance, nobility and beauty.

You sign off correspondence with:


In a bid to support women across the UK who are struggling to find a job or losing hope for the future, we're donating £5 from every bunch of yellow flowers we sell to the Prince's Trust #ChangeAGirlsLife campaign in the lead-up to International Women's Day (February 16th - March 8th), because no woman should feel left out. They will receive vital help and support to re-build lost confidence and move forward into employment, further education or to become self-employed, working with a mentor for a fresh start and a much brighter future. The Prince's Trust (registered charity England and Wales 1079675 and Scotland SC041198).




Gucci Westman

Gucci Westman is the celebrated American makeup and recent founder of Westman Atelier, who counts Gwyneth Paltrow and Jennifer Anniston as clients and friends. We are pleased to speak with this inspiring entrepreneur and floral friend about her views on business, family, life and the importance of women supporting women.



Laura Brown

Laura Brown is the Australian-born, American-based Editor in Chief of In Style Magazine. In celebration of International Women’s Day, Laura shares her advice and learnings with her usual humour, elegance, and grace.