FLOWERBX was founded in London in 2015, offering businesses the highest quality, premium-grade flowers, for everything thing from luxury events to gala dinners, bespoke bouquets, private residences, and collaborations.  

With a flagship atelier in the fashion-hub of West London – alongside flower studios in Manhattan, Los Angeles and, now, Dubai – FLOWERBX has been bringing extraordinary beauty, service, and style to brands, private clients, and world-leading names for a decade. 

With the likes of Gucci, Chanel and Tiffany & Co on our client list, FLOWERBX is established as the industry leader in fashion-led floral curation. 

Our founder and CEO, Whitney Bromberg Hawkings, has unrivalled style credentials. After starting her career in Paris, she worked for Tom Ford during his time as Creative Director at Gucci – a period now known as one of the house's most influential.
She continued to collaborate closely alongside Ford for almost two decades, by his side from the launch of his eponymous label in 2005 and eventually, as Communications Director at TOM FORD. Following a successful career in fashion, Whitney made the bold decision to venture into the world of flowers, where she used all she knew about the planet's most established tastemakers to start a new and extraordinary chapter. 

Having watched the fashion elite communicate through their favourite signature blooms – always single-varietal, always of the most superior quality – she understood flowers' capability to tell a story while continuing to represent the sender through their impeccable aesthetic choices. Whether it be Fashion Week in Milan or a collection launch on the Upper East Side of New York – flowers were of the same luxury quality as the couture. 

Whitney knew there was a market to bring this to life through a wider lens, and that her peers in London were also seeking this chic, elevated finish which wasn't available through local florists. With that, FLOWERBX grew from an idea to reality, with Ford as the first of a now-established client list of the world's leading fashion, beauty, and premium hospitality names. 

Flowers for your home have never been finer. Place an order through our website for the freshest seasonal flowers on the market, and we will order them in specifically for you from trusted growers. Whether you're planning a delivery ahead of time, or need it tomorrow, our edit of blooms will have something to suit. 

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From gala dinners with exclusive guestlists, to meticulously detailed brand moments, and private parties at the capital's hottest new haut – whatever event you're planning – let us handle the flowers.

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Whether you're sending bespoke bouquets of 1000 blooms or planning a PR initiative on scale, we have everything you need for gifting your VIP clients. 

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Exquisitely beautiful flowers are a must for any well-styled residence.
Working collaboratively with VIP and high net-worth clients, our florists install changing arrangements in a choice of modern vases on a weekly basis, tailored to fit your personal interior choices. 

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Having worked with some of the most prestigious hotels and hospitality venues in London and New York, our team are experts in high-quality arrangements for every space, with the utmost attention to detail required.

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Our brand identity stems from a fashion-led curation of the freshest flowers, sold online and delivered directly to the consumer with a significantly enhanced value proposition versus the traditional florist model. Leveraging the success of our floral offering and swift adoption of tastemakers and everyday customers alike, we have expanded our product range to adjacent categories such as plants, vases, candles & room spray and floral scissors. The brand derives its credentials as a tastemaker thanks to Whitney’s multi-decade worth of experience in the high-end fashion and luxury goods industry.

Sustainability is at the heart of our business model. Under our cut-to-order model, we buy flowers specifically to fulfill order requests, so our waste is significantly lower than other brands.

Our bouquets are unique in that all components are 100% compostable. Working closely with our supplier, we have developed an innovative ‘water pad’ made using compostable material - a first in the industry. We off set our carbon by 100% in 2022 and have increased the number of electric vehicles delivering our flowers. We strive to be a company that delivers beauty while trading ethically and sustainably.

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“BECOMING A B CORP MEANS WE’RE NOW PART OF A GLOBAL MOVEMENT OF CONSCIOUS BRANDS, BUSINESSES AND CHANGEMAKERS WHO ARE USING THEIR INFLUENCE FOR POSITIVE IMPACT”

At FLOWERBX, we've always strived to become so much more than a flower brand; serious about our commitment to creating genuine social and environmental change, one bouquet at a time. 

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We offer flowers across the entirety of the United Kingdom, working on events, PR gifting, brand collaborations, and hospitality retainers on a daily basis – all year round.

Serviced from our flagship London Studio, we offer express delivery across the country, with next-day availability to nationwide postcodes as well as same-day London-only delivery. 

SHOP OUR UK SITE

CONTACT THE LONDON STUDIO TEAM

Based from our Manhattan studio, we service the East Coast with express delivery options season-to-season. 

From working with businesses, brands, and private residences, to hospitality clients, large-scale events, and corporate activations, we're established as an industry leader in New York and beyond. 

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CONTACT THE MANHATTAN STUDIO TEAM

Exclusively open for brand, business, and bespoke client projects, please contact our team to enquire about collaborating on events, PR send outs, hospitality requests, private residences, and more. 

Contact The Los Angeles Studio team 

Contact The Dubai Studio team