Be inspired by the power of flowers with THE CUT and discover exclusive interviews from FLOWERBX’s favourite muses, the latest How-To videos on the art of arrangement and our most memorable tablescapes for the ultimate in home and event décor.

 

 

DINING WITH

JUAN SANTA CRUZ

On the hotly-anticipated launch of his New York opening, we caught up with Juan Santa Cruz - designer, restaurateur and founder of the Santa Cruz Co - on creating the ultimate dining atmosphere. From what’s on the menu to setting a table fit for Fashion Week, we talk cocktail hour, interior etiquette, and those all-important floral details.

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HYDRANGEA

CARE GUIDE

Have you heard? Hydrangeas are back. Bigger and even better than ever, we have carefully curated a guide to help you showcase every stem. From care advice to styling tips, grab attention from now until autumn with this floral wonder.

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PEONY

CARE GUIDE

There is no doubt about it; everyone simply loves peonies. Perhaps it is their array of tonal pink hues, ranging from deep raspberry to almost-ivory, or their spring-like sweet scent - a constant reminder that summer is on the horizon. Whatever your reason for adoring them, there is nothing more important than keeping them looking at their best throughout their fleeting yet magical season. Read on for all you need to know, from our favourite care tips to finesse your peony prowess, to which varieties you should shop before your time is up for another year.

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FLOWERBX

PEONY DINING SERIES

Blossoming, blousy, and over too soon; no other flower captures hearts like the peony. Filled with an effervescent romance that never goes out of style, it is simple to see why this fleeting favourite is utterly adored. The dreamiest inspiration for your own rosé-toned rendezvous under early summer sunsets, set the table to peony perfection with us.

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HOW TO HOST

THE PERFECT JUBILEE

This June, celebrate The Platinum Jubilee with a set-up filled with floral finery. Whether you want to add grandeur to your garden party, or are planning an interior backdrop to create majestic moments, we have everything you will need to elevate your floral etiquette. Looking for some regal inspiration? FLOWERBX founder Whitney Bromberg Hawkings shares her ultimate tips for creating a tablescape fit for a monarch, plus, the quintessentially British bank holiday florals that will make your street party styling a royal success.

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INTERNATIONAL

WOMEN'S DAY

In celebration of International Women's Day, we've asked seven of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

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DINING WITH

CASA LOPEZ

Designer and owner of Casa Lopez, Pierre Sauvage, knows a thing or two about exquisite style. Luckily for us, Pierre has saved a seat at his next soirée for FLOWERBX, inviting us behind the doors of his inimitable Parisian home. Read on for Pierre’s best-kept secrets for dinner party success, favourite tipple come cocktail hour, and - of course - which flowers adorn the table, time after time.

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PARROT TULIP

CARE GUIDE

With all the charm of the traditional variety, plus uniquely frilled petals in an array of two-tone shades, Parrot tulips are a welcome breath of floral fresh air. As we dream of sunnier days ahead, our collection of pretty Parrot tulips will help to adorn your home with the impending joys of spring, even before it arrives. In colours that range from deliciously dabbled to jewel-like gems, we have made caring for your Parrot tulips as simple as can be. From prepping your stems, to creating an artful arrangement, read on for our florist-approved advice that will keep them looking even better by the day.

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FLOWERBMB

ZARA MARTIN

Known for her career as a global model and DJ, there is no denying that Zara Martin has well-documented style credentials. As the ultimate tastemaker - from what she wears to sneak peeks of her interiors - we spoke to her about her life in florals, and so much more. Expect her dinner party essentials, dream Valentine's tips, and where in London has her heart. Plus, discover the flowers that feature along the way.

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THE VALENTINE'S DAY

GIFT GUIDE

This Valentine's Day, FLOWERBX is here to help you curate the perfect gift. Send floral feelings straight to their front door, as we have you covered with the flowers and final details they will adore. For what to send to whom - and why we make the ideal place to find your must-haves - explore all we have to offer in The Valentine's Day Collection.

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THE STORY OF

MIMOSA

Meet the mimosa. Instantly recognisable thanks to her delicate yellow flowers, mimosa is sure to always raise a smile. With a sunshine shade and unique texture, plentiful mimosa works just as perfectly in a large vase as wrapped in a bow to light up a loved one's home. But there is more meaning to mimosa than meets the eye. From the symbolism behind its branches to how to care for yours at home, read on to share your own mimosa moment.

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THE FLOWERBX

FLORAL CALENDAR

At FLOWERBX, each and every month brings with it an array of new favourite flowers. From the sweet tones of snapdragons and peonies that adorn the warmer months, to rich and indulgent shades of hydrangea and ranunculus that arise as the temperature drops, we truly believe that every seasonal change unearths another realm of floral beauty. In short - there is not a moment to be missed when shopping flowers seasonally, which is why we have created a calendar to make sure that you fully embrace each floral variety, and discover new classics as you do.

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HOW TO

STYLE YOUR HOME FOR THE HOLIDAYS

When it comes to Holiday decor, finding a balance in every room is essential. From establishing the atmosphere at your front door, to adding the element of surprise in unexpected places, no corner should be left unconsidered this Christmas. We spoke to FLOWERBX founder, Whitney Bromberg Hawkings, on her favourite festive interior ingredients, that will have you serving up at-home styling success all season long.

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THIS CHRISTMAS.

FLOWERBX TAKES COVENT GARDEN

The call of the Holidays are defined by many things; getting into the spirit at festive parties, hanging decorations upon a perfectly curated tree, and - of course - driving home for Christmas, to spend time with those that we love. But this year, we took a detour en route via London's iconic Covent Garden, to sprinkle some FLOWERBX magic on the streets of the city. In collaboration with Le Pink Figaro, join us at our pop-up showroom at the end of November for our very best florals, with an exclusive installation sure to spark plenty of season's joy.

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THE FLOWERBX

FLORAL TREE

When it comes to classic Christmas foliage and bountiful festive florals, who says that you have to choose between the two? Introducing the FLOWERBX Floral Tree, bringing together the very best of the season's abundance of rich greenery, with beautiful winter-wondrous flowers to match. Feeling inspired? Our florists have rounded up exactly how to recreate this magical marvel at home just in time for the Holidays, with tips on everything from selecting your flowers to adding the most luxurious of finishing touches.

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YOUR WREATH

STYLING MASTERCLASS

A yearly essential when it comes to creating the ultimate festive feel, the humble wreath is far more versatile that often thought. But are you left a little lost when it comes to styling yours? We are here to offer some wreath relief, helping you to make the most of this foliage favourite both outdoors and inside the home throughout the holiday season. From which size to choose, to hanging your wreath with ease, these are your fail-safe tips for Christmas chic.

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DINING WITH

HILL HOUSE VINTAGE

Self-proclaimed interiors obsessive and mother of three - with impressive fashion credentials to match - Paula Sutton, opens the doors of her Norfolk country home; a place where cottagecore and traditional English design reign supreme. We caught up with her on everything from antique fair finds and chintzy inspiration, to her flowers of choice when adorning her village abode. Join us as we delve into Paula's dinner table delights ahead of the release of her first book; Hill House Living: The Art of Creating a Joyful Life.

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DINING WITH

LAUREN SANTO DOMINGO

Co-founder and Chief Officer of Moda Operandi, Lauren Santo Domingo, invites us into her impressive Southampton manse for our latest Dining With series, a place where childhood memories, history and dynamic interior tastes collide. With a vast backyard stretching to a plane-tree allée that takes you to the pool, enchanting walled gardens and a romantic wysteria pergola, this place is perfect backdrop for a summertime soireé. And so, we find out what exactly makes Domingo's boxes tick when it comes to the fine dining experience, from the flower of choice (of course) to the greatest recreated recipes.

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INTERNATIONAL

FRIENDSHIP DAY

After a year and a half of not being able to see friends, reconnecting may look and feel slightly different, whether they've been self-isolating or on the frontline, but friends are one of the most important sources of emotional support and nothing, not even a global pandemic, can take away the ties of a solid friendship. With this in mind, commemorate them this International Friendship Day with our exclusive flower offer you can both enjoy as a reminder of your inimitable bond with one another.

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THE PLANT

CARE GUIDE

Introducing luscious greenery into your home will not only update your living space with a modern aesthetic; science has proven indoor house plants clean and purify the air so we can breathe easy and keep the home what it should be - our sanctuary. Follow these simple steps with FLOWERBX’s selection of easy-to-care for plants and give your chosen plant the life it deserves.

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DINING WITH

PLUM SYKES

The return of social events with loved ones both inside and out is a cause for celebration and a beautifully set table filled with flowers and surrounded by friends is the perfect antidote to the past year.

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INTERNATIONAL

WOMEN'S DAY

In celebration of International Women's Day, we've asked eight of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

Read now

 

 

DINING WITH

EMILIA WICKSTEAD

If staying in is the new going out this New Year's, we've got just the person to ring in 2021 with style and spirit. London-based designer and FLOWERBX favourite Emilia Wickstead is here to kickstart the celebrations with her best-kept party secrets, favourite dinner party flowers and of course, her resolutions for a hopeful 2021.

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TIPS TO DRESS A STYLISH TREE

HAUTE DÉCOR WITH FLOWERBX

Recreate the look of our beautiful Foliage & Berry tree, as seen at the debut of the Emilia Wickstead X NET A PORTER capsule collection.

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KEEPING IT REAL

WHY WE'RE GOING GREEN THIS CHRISTMAS

FLOWERBX is proud to announce our first real Christmas tree offering this year in a bid to reduce our carbon footprint as a global brand. Both a safe and natural option, they have been sourced direct from a local UK tree farm supplier where Christmas trees are grown as a sustainable crop; for every tree harvested, they plant at least one tree to ensure the production remains eco-friendly.

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THE FLOWERBX

CHRISTMAS GIFT GUIDE

Play it smart this Christmas and order beautiful gifts from the comfort of your own home with help from FLOWERBX’s thoughtful Christmas Gift Guide. Whether they’re getting into the spirit early this year by already putting up the tree or making way for a different kind of Christmas celebration, there’s something for every mood to create happier memories as we close in on what has been a rocky and unpredictable year..

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DINING WITH

SUMMERILL & BISHOP

We spoke with Seb about what makes a dining experience truly special and the importance of family, because in times like these, we can all take a leaf out of Summerill & Bishop’s book when it comes to cherishing those all-important moments around the table.

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AUTUMN NOTES

WHITNEY BROMBERG HAWKINGS

Our very own FLOWERBX founder, Whitney Bromberg Hawkings has taken a break out of her busy schedule to share her top tips and favourite things about the upcoming fall season.

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CELEBRATING MOTHERS AND NATURE

MOTHER NATURE

In celebration of the power of nature, Earth, and Mothers, we are pleased to introduce our Mother Nature feature, which harnesses the beauty, strength and limitless power of Mothers and Nature.

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DINING WITH

SOFIA BARATTIERI-WEINSTEIN

As an authority on all things fashion, décor and lifestyle, Sofia's party tips and delightful tulip tablescape are sure to inspire you to create your very own version of the perfect dinner party.

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VALENTINE'S DAY 2020

SHARE THE LOVE

FLOWERBX is celebrating love in all its forms with the SHARE THE LOVE campaign, featuring touching stories of friendship, family, love and flowers of 12 iconic Londoners, including womenswear designer Emilia Wickstead, famed chef of the River Cafe, Ruthie Rogers, and Jimmy Choo creative director Sandra Choi.

Discover now

 

DINING WITH

AERIN LAUDER

We are pleased to present a new “Dining With” editorial feature with Aerin Lauder, the creative force behind the global luxury lifestyle brand AERIN and the international style & icon

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DINING WITH

ALICE NAYLOR-LEYLAND

We are pleased to launch our “Dining With” editorial at the peak of the holiday entertaining season with hostess extraordinaire, Alice Naylor-Leyland in conjunction with the launch of her boxed table sets which make her magical tablescapes easy to order for your own holiday entertaining.

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FLOWERBMB

VANESSA KINGORI

As the Publishing Director of British Vogue, Vanessa Kingori MBE is a trailblazer in the fashion industry and an inspirational force in the publishing world. We sat down with her to chat about her love of white flowers, and her childhood memories of hibiscus from her upbringing in the Caribbean.

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FLOWERBMB

MELANIE HUYNH UTZMANN

A long-standing fixture on the Paris fashion scene and Vogue Paris veteran, Melanie Huynh Utzmann wears many hats with flair; from fashion editor, to consultant, entrepreneur, mother and wellness devotee.

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DINING WITH

RUTHIE ROGERS

There are few people we’d rather be dining with and few places we’d rather be dining than with Ruthie Rogers at the River Café in London. Thanks to our new “Dining With” editorial feature, we can enjoy the next best thing by discovering the legendary American-born British chef’s best kept entertaining tips while enjoying some of the seasonal best River Café dishes through her newly launched online & shop.

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FLOWERBMB

VERONIKA HEILBRUNNER

An affirmed street-style star known for her unique approach to fashion, Veronika Heilbrunner has long been a source of inspiration to editors, designers and women around the globe, and the perfect choice for our spring FLOWERBMB.

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FLOWERBMB

CLAIRE THOMSON-JONVILLE

Scottish-born Claire Thomson-Jonville’s insouciant style makes her an enviable incarnation of Parisian elegance, and the perfect choice for our latest FLOWERBMB.

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SWEET PEAS

3 WAYS

The start of Spring marks the beginning of the sweet pea's season. A delicate and fragrant flower that will seduce with its startling beauty and sweet, uplifting scent, sweet peas are sure to grace your home with a beautiful floral fragrance. Discover our simple tips on how to arrange this fragrant flower and keep it fresher for longer, styled in three beautiful vase shapes.

Watch now

 

FLOWERBMB

MARTHA WARD

With her English rose beauty, beaming smile and eclectic dress sense, it’s no wonder we chose style maven, Martha Ward, to be our latest FLOWERBMB.

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THE HOT PINK

TABLE SET

Our latest tablescape is a feast for the senses in striking hues of crushed magenta, hot pinks and fuchsia-coloured flowers that will create a vibrant tone for your dinner guests, before the Autumn nesting officially begins.

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JUNGLE FEVER FOR

LOUIS VUITTON

FLOWERBX creates unforgettable floral magic for Louis Vuitton in what is arguably one of the most beautiful landmarks in the world: Le Château de Versailles.

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FLOWERBMB

JULIE DE LIBRAN

FLOWERBX visits Julie De Libran at her incredible home tucked away in an idyllic courtyard in the fashionable St. Germain quarter to find out the flowers that define her very chic and very Parisian taste.

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THE GREEN

TABLE SET

Vivid green flowers and luscious foliage make up our next tablescape scene, ideal for one last summer send-off, complete with FLOWERBX’s signature Bailey Bud and Windsor vase collections.

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DAHLIAS

3 WAYS

Whether dressing up your living room or for a quick stylish fix before your guests arrive, we have the solution with our collection of new season dahlias. Follow our simple how-to steps on how to cut and arrange the textural Cosmopolitan dahlia in a pleasing pop of pink, using three key vase styles.

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FLOWERBMB

HIKARI YOKOYAMA

Inspirational in every sense of the word, this month’s FLOWERBMB, Hikari Yokoyama, is the elegant entrepreneur and art consultant who floats from the worlds of art, fashion, philanthropy and business with enviable grace.

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THE SUMMER GARDEN

TABLE SET

Tonal, textural pink hues, clear glassware and our elegant Bailey Bud and Windsor vases complete the FLOWERBX Summer Garden table set and provide a rich and enchanting backdrop, for dining with a difference.

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FLOWERBMB

TEO VAN DEN BROEKE

This month’s FLOWERBMB is a fixture on the front row during Men’s Fashion Week and is luckily as passionate about flowers as he is about style. The dashing Teo van den Broeke is the Style and Grooming Director of British GQ and here he opens up on the emotional and sentimental role that flowers play in his fashionable and floral life.

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SNAPDRAGONS

3 WAYS

The next in our video series features the perennial snapdragon, a dramatic, tall flower with wild splashes of colour in its bell-shaped petals. Watch the video and discover how to make the most of this quintessentially English flower, styled three ways.

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BIRLEY IN

BLOOM

Mayfair was brought to life this week by FLOWERBX with the arrival of RHS Chelsea Flower Show. An explosion of florals dramatically transformed the Birley stable of Mayfair clubs and restaurants into a spectacular display of summer’s most resplendent flowers.

SHOP THE LOOK

 

THE PEONY

TABLE SET

Set a romantic tone at dinner parties and summertime soirées with the enchanting FLOWERBX Peony table set.

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WHITE WINDSOR TABLE

FOR SIX

No dinner party would be complete without fine tableware and striking foliage to set the ambience. Showcase all-white opulence for your evening with the FLOWERBX Windsor set and make a lasting impression amongst guests.

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FLOWERBMB

CAROLINE ISSA

Magazine publisher, Fashion Director, Editor-in-Chief, sartorial style icon, designer, entrepreneur... there are few things that May’s FLOWERBMB, Caroline Issa, can’t do.

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DELPHINIUM

3 WAYS

FLOWERBX has curated three easy videos with tips and tricks on how to arrange one of the season’s most beautiful flowers, the delphinium, using three key vase styles.

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FLOWERBMB

CHARLOTTE OLYMPIA DELLAL

Charlotte’s line of shoes and accessories are coveted by the likes of Beyonce, Kate Moss, and Lady Gaga among legions of other fans, which is no wonder as her eponymous brand evokes unparalleled glamour. Here Charlotte opens up her West London family home and gives us a glimpse into her very fashionable and very warm floral life.

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FLOWERBMB

JULIA RESTOIN ROITFELD

There is no sexier, chicer or more romantic pick for our February FLOWERBMB than French-born, New York based Art Director, Model, Mother, Muse, and genuine, bonafide BOMB - Julia Restoin Roitfeld.

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FLOWERBMB

ERIC UNDERWOOD

Meet the preternaturally graceful and exquisitely talented Eric Underwood - this month’s FLOWERBMB. Eric was previously the soloist with the Royal Ballet but now focuses his time as a Choreographer and working on fashion based projects (while always stopping to smell the flowers).

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FLOWERBMB

SABINE GETTY

This elegant and ever-inspiring Swiss-born, Lebanese-Egyptian jewellery designer, model, mother and muse demonstrates here enthusiasm and passion for life with her effervescent flower preferences.

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FLOWERBMB

ADAM BEAUMONT BROWN

Beaumont-Brown is an enduring floral muse for FLOWERBX and inspires with his studied simplicity and fearlessness with flowers.

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FLOWERBMB

ERIN O'CONNOR

Our first FLOWERBMB is the iconic, London-based floral muse and extraordinary beauty, Erin O’Connor MBE.

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