Welcome to (our "website").

FLOWERBX is committed to delivering exceptional flowers to you, our customers. We also respect your privacy. This privacy policy sets out how we use and protects any information that you provide us when you use this website, order from us, correspond with us, or otherwise use our services (collectively, our "Services"). It also tells you about your privacy rights and how certain laws may apply to you.

If you have any queries about this policy or how we use your personal information, please contact us at



  1. About us
  2. What personal data do we collect?
  3. How do we collect personal data from you?
  4. How and why we use your personal data
  5. Children
  6. How we share personal data
  7. How do we keep your information secure?
  8. Third party links
  9. Your data
  10. Changes to this policy or your data
  11. Cookies

 1.     About us

This website is operated by Flowerbx USA Limited, a Delaware corporation (referred to in this privacy policy as "Flowerbx", "we", "us" and "our"). We are the data controller of any information you provide to us in the course of using our Services. 

You can contact us by emailing


2.     What personal data do we collect? 

'Personal data' means any data which can be associated with you as an individual, either directly or indirectly. We collect different information depending on how you use the Services and how you interact with us.

The personal data we may collect includes:

  • Your identity and contact information, including your name, email address, telephone number and billing and shipping addresses.
  • Usage data, which includes information about how you use our Services (including your delivery instructions, order/shopping history, search criteria, preferences, website activity, and if you have attended any of our events).
  • Technical data, such as the device you are using to access our website, your unique device ID, your internet protocol (IP), browser type and version, time zone and location, display settings, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website .
  • Marketing and communications data, including any communications we may receive from you, and your preferences in receiving notifications, marketing and other communications from us.

We also collect certain information relating to your payments and transactions via our website. This does not include your payment card details, which you provide direct to our payment processors. (For more information, please see Section 6 ('How do we share your personal information?') below.) We do not collect or store payment card details.

Our Services are not intended for collecting or transmitting 'special categories' of personal data, such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership or health information. We do not collect data about actual or alleged criminal offences.


3.     How do we collect personal data from you?

a)    Personal data you provide to us

We collect personal data from you when you create an account with us , place an order, register for a subscription, interact with us in any other way (such as via email, post, telephone or social media), or provide a testimonial.

We may record or monitor calls that you receive from us or make to us. We do this for security and training purposes and to improve the service we provide to you.


b)    Personal data we collect as you use our Services 

We collect your technical and usage data, as described above, as you use our Services. Some of this data is collected using cookies, beacons and similar technologies.

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

For full information about the cookies we use, please see Section 13 ('Cookies') below.


c)    Data we obtain from third parties

We also receive personal data from our selected our selected partners, but only when you have given your explicit consent to this.


4.     How and why we use your personal data

We will only use your information where:

a)    We need the information to fulfil our contract with you.

If we have entered into a contract to provide you with our Services (for example, if you have placed an order, signed up for a subscription, or registered to attend one of our events), we will need your personal data in order to do so. The personal data that we use will depend on the service(s) we have agreed. For example:

  • We will use your identity and contact details so that we can communicate with you about the Services we provide, to facilitate providing any Services you have requested (for example, to create an online account, make a delivery, or sign you up to an event), and to respond to any requests, queries, issues or concerns you may have.
  • We will use your technical information to ensure that our Services display and function correctly on your device.
  • We (and our service providers) will need your payment information to facilitate any payments you authorize. For further information about this, please see Section 6 ('How we share your data') below.

b)    We have a legitimate interest (reasonable business purpose) in doing so.

We will use your information for our legitimate business reasons where our doing so will not unduly affect your rights. 

We will use your identity, contact, usage and marketing information to keep our records up to date.

We will use your usage and technical information to:

  • provide and make improvements to our Services, system maintenance, support, reporting and hosting of data, and troubleshooting;
  • optimize the performance of our website;
  • ensure that our Services are secure;
  • analyze how users interact with our Services; and
  • develop new products and services.

We may also use any or all of the information above to administer and manage our business in general, to detect and prevent misuse of our Services, and to enforce our Terms and Conditions or any other contract to which we may be a party. If you feel that your interests and fundamental rights outweigh our business purposes, and that we should therefore stop processing your data, please let us know.


c)    You have given us your consent.

If you sign up to our mailing lists, we will send you updates and marketing information that you have consented to receive. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send, or by emailing us at We may also contact you for market research purposes if you have consented to us doing so.

If you have accepted the cookies on our website, we will use this information for remarketing and behavioral targeting services, and also to personalize your experience of our website and online services. For full information about the cookies we use, please see Section 13 ('Cookies') below.


d)    We need to comply with a legal or regulatory obligation.

In certain circumstances, we may need to retain or use your personal data to comply with regulations and/or the law.


5.     Children

Our Services are not intended to be used by children under the age of 18 years, and we do not knowingly collect children's personal data.


6.     How do we share your personal information?

We will share your data:

a)    With our trusted third party service providers

These include:

  • Our approved delivery drivers and couriers, as necessary to fulfil any orders you may have placed.
  • We share certain information with our information technology providers, such as website and mailing list hosts.
  • If you wish to attend one of our events, we may need to disclose your identity information to our venue or co-host (as applicable) for admissions purposes.
  • We may also share data with analysts, consultants and other professional advisors whom we retain for advice in respect of our business operations.
  • If you have accepted cookies, we will share certain information with Google Analytics. For further information, please see Section 13 ('Cookies') below.

We may share your information with third party partners to provide you with information, including marketing, about services that we think you might want. You may opt out of such sharing by emailing us at Please note that if you decide to opt-out of receiving promotional information or other communications after you have previously opted-in, your change in preference will only affect future contacts; if the information already has been provided to third parties, they may continue to use it. We may still contact you as necessary regarding FLOWERBX, any request you have made for services or products from FLOWERBX, changes to this Privacy Notice and other transactional matters.

As noted above, we do not share your payment information with our payment processors - instead, you provide it to them direct. We use Stripe and PayPal. For information about how they use your personal data, please see their privacy notices at and The only exception to this is if we suspect that your account is being misused, in which case we may discuss certain aspects of your transaction history and/or identity details with our payment processors.


b)    If you choose to share it via social media

If you choose to interact with us on a public forum, such as social media, our communications may be visible to other users of the platform.

Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place.

On rare occasions, we may share personal data when we believe it is necessary to comply with the law, regulation or legal request (including a court order or government inquiry); to enforce or apply our terms of use or other agreements; in the context of a company reorganization or restructuring exercise; or to protect the rights, property, or safety of Flowerbx, our personnel, our users, or others.


7.     How do we keep your information secure?

We are committed to ensuring that your information is secure in order to prevent unauthorized access or disclosure, and we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure your information.

However no transmission of information via the Internet or electronic storage is ever completely secure. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot guarantee the security of your data.


8.  Third party links

Our website, or other online services, may contain links to third party sites whose information practices may be different than ours. Please consult all third party sites' privacy notices, as we have no control over information that is submitted to, or collected by, third parties.


Third Party Data Processor:

Mention-Me Ltd - Website: Data Protection Officer:

Function - Operation of refer-a-friend programme

Processing activities - Processing customer email addresses and certain order data for the purposes of:

  • Enrolling customers onto our refer-a-friend programme;
  • Monitoring the programme and safeguarding against gaming or fraudulent use of the programme;
  • Communicating with customers in connection with operation of the programme and delivery of rewards;
  • Reporting to FLOWERBX on the performance of the programme
  • Please see MentionMe cookies here - 


9.  Your data

In some circumstances, we may (but are not obligated to) honor your request to:

  • ask us to rectify the personal data we hold about you, where that data is incorrect;
  • ask that we restrict the processing of your personal information in certain circumstances;
  • access to the personal data that we hold about you;
  • request that, in certain circumstances, we delete the personal information we hold about you;
  • request that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or
  • withdraw your consent to our using your data for marketing purposes at any time.

If you wish to make any of these requests, please contact us at


California's "Shine the Light" law, Civil Code section 1798.83, gives California residents certain rights over their personal information. If you are a California resident, and you wish to restrict our ability to disclose your personal information to third parties for the third parties' direct marketing purposes, please contact us at

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Our site does not recognize the "do not track signals" from your browser.


10.  Changes to this policy or your data

We may amend or modify this privacy notice from time to time. We will post any revised notice on this website, and if the changes are significant, we will notify our members by email.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This privacy statement was last updated on 23 May 2018.


11. Cookies 

How we use cookies

We use traffic log cookies to identify which pages are being used. This helps us to analyse data about web page traffic and improve our website in order to tailor it to our customers' needs.

Overall, cookies help us provide you with a better website, by enabling us to remember settings so that you don’t have to keep re-entering them whenever you visit a new page; monitoring which pages you find useful and which you do not; displaying information on a website in a way that matches your interests; and remembering key information such as your postcode so that you do not have to enter it repeatedly.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most major websites use cookies and most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website, and may mean that you are unable to create an account or place an online order with us.


To learn more about cookies and how to manage them, visit

Our website is built on Magento 2. You can view Magento 2 system cookies which our website uses in the table below or at any time by going to


Magento cookies

We also use Google Analytics to collect information about how people use this website. We do this to make sure it's meeting its users' needs and to understand how we could do it better.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g.. your name or address), so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.

The following cookies are set by Google Analytics:



 Google Analytics cookies