Be inspired by the power of flowers with THE CUT and discover exclusive interviews from FLOWERBX’s favourite muses, the latest How-To videos on the art of arrangement and our most memorable tablescapes for the ultimate in home and event décor.

 

DINING WITH

JUAN SANTA CRUZ

On the hotly-anticipated launch of his New York opening, we caught up with Juan Santa Cruz - designer, restaurateur and founder of the Santa Cruz Co - on creating the ultimate dining atmosphere. From what’s on the menu to setting a table fit for Fashion Week, we talk cocktail hour, interior etiquette, and those all-important floral details.

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HYDRANGEA

CARE GUIDE

Have you heard? Hydrangeas are back. Bigger and even better than ever, we have carefully curated a guide to help you showcase every stem. From care advice to styling tips, grab attention from now until autumn with this floral wonder.

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PEONY

CARE GUIDE

There is no doubt about it; everyone simply loves peonies. Perhaps it is their array of tonal pink hues, ranging from deep raspberry to almost-ivory, or their spring-like sweet scent - a constant reminder that summer is on the horizon. Whatever your reason for adoring them, there is nothing more important than keeping them looking at their best throughout their fleeting yet magical season. Read on for all you need to know, from our favourite care tips to finesse your peony prowess, to which varieties you should shop before your time is up for another year.

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FLOWERBX

PEONY DINING SERIES

Blossoming, blousy, and over too soon; no other flower captures hearts like the peony. Filled with an effervescent romance that never goes out of style, it is simple to see why this fleeting favourite is utterly adored. The dreamiest inspiration for your own rosé-toned rendezvous under early summer sunsets, set the table to peony perfection with us.

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INTERNATIONAL

WOMEN'S DAY

In celebration of International Women's Day, we've asked seven of our most empowering and inspirational floral friends who have both inspired and supported FLOWERBX founder, Whitney in business over the years to share their most important life lessons with us in an exclusive Q&A series.

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THE FLOWERBX

FLORAL CALENDAR

At FLOWERBX, each and every month brings with it an array of new favourite flowers. From the sweet tones of snapdragons and peonies that adorn the warmer months, to rich and indulgent shades of hydrangea and ranunculus that arise as the temperature drops, we truly believe that every seasonal change unearths another realm of floral beauty. In short - there is not a moment to be missed when shopping flowers seasonally, which is why we have created a calendar to make sure that you fully embrace each floral variety, and discover new classics as you do.

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SEASON'S GREETINGS

FROM FLOWERBX AND THE MARK HOTEL

With the big day on the way, yuletide gatherings and merry get-togethers are on the horizon. So, where better to step into the season than at New York's iconic The Mark Hotel, as we team up to showcase a wondrous winter setting for the months ahead. From an entranceway adorned with festive floral favourites, to enchanting interiors that offer maximum Holiday styling inspiration, visit the installation now and be sure to pay a trip to our exclusive FLOWERBX Wreath Cart as you do.

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HOW TO

STYLE YOUR HOME FOR THE HOLIDAYS

When it comes to Holiday decor, finding a balance in every room is essential. From establishing the atmosphere at your front door, to adding the element of surprise in unexpected places, no corner should be left unconsidered this Christmas. We spoke to FLOWERBX founder, Whitney Bromberg Hawkings, on her favourite festive interior ingredients, that will have you serving up at-home styling success all season long.

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THE FLOWERBX

FLORAL TREE

When it comes to classic Christmas foliage and bountiful festive florals, who says that you have to choose between the two? Introducing the FLOWERBX Floral Tree, bringing together the very best of the season's abundance of rich greenery, with beautiful winter-wondrous flowers to match. Feeling inspired? Our florists have rounded up exactly how to recreate this magical marvel at home just in time for the Holidays, with tips on everything from selecting your flowers to adding the most luxurious of finishing touches.

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YOUR WREATH

STYLING MASTERCLASS

A yearly essential when it comes to creating the ultimate festive feel, the humble wreath is far more versatile that often thought. But are you left a little lost when it comes to styling yours? We are here to offer some wreath relief, helping you to make the most of this foliage favourite both outdoors and inside the home throughout the holiday season. From which size to choose, to hanging your wreath with ease, these are your fail-safe tips for Christmas chic.

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DINING WITH

LAUREN SANTO DOMINGO

Co-founder and Chief Officer of Moda Operandi, Lauren Santo Domingo, invites us into her impressive Southampton manse for our latest Dining With series, a place where childhood memories, history and dynamic interior tastes collide. With a vast backyard stretching to a plane-tree allée that takes you to the pool, enchanting walled gardens and a romantic wysteria pergola, this place is perfect backdrop for a summertime soireé. And so, we find out what exactly makes Domingo's boxes tick when it comes to the fine dining experience, from the flower of choice (of course) to the greatest recreated recipes.

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INTERNATIONAL

FRIENDSHIP DAY

After a year and a half of not being able to see friends, reconnecting may look and feel slightly different, whether they've been self-isolating or on the frontline, but friends are one of the most important sources of emotional support and nothing, not even a global pandemic, can take away the ties of a solid friendship. With this in mind, commemorate them this International Friendship Day with our exclusive flower offer you can both enjoy as a reminder of your inimitable bond with one another.

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THE PLANT

CARE GUIDE

Introducing luscious greenery into your home will not only update your living space with a modern aesthetic; science has proven indoor house plants clean and purify the air so we can breathe easy and keep the home what it should be - our sanctuary. Follow these simple steps with FLOWERBX’s selection of easy-to-care for plants and give your chosen plant the life it deserves.

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